Pureology Hydrate Shampoo deeply hydrates normal to thick dry, color-treated hair with key ingredients Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Lavendar, Bergamot, and Patchouli.
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
- Thirst-quenching formula provides superior moisture, touchable softness and extraordinary color protection
- Gently cleanses with rich lather
- ZeroSulfate, 100% Vegan Formula
- Aromatherapy blend of Lavendar, Bergamot, and Patchouli
How to Use
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. Follow with Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray for best results.